The Visibility Blog
Get read, trusted and recommended by AI.
Plain-English guides to Answer Engine Optimization, how ChatGPT, Gemini and Perplexity read your site, why they recommend who they recommend, and what to fix. Pair them with the AEO glossary.
E-E-A-T for AI: trust signals engines can read
Experience, Expertise, Authoritativeness and Trust aren't just for Google. Here are the E-E-A-T signals AI engines can actually verify.
Read the guideHow do AI engines decide what to recommend?
AI recommendations come from training data, real-time retrieval and ranking signals, not paid placement. Here's the mental model.
ReadWhy structured data matters for AI visibility
Schema.org markup tells AI engines exactly what your page is, organization, product, FAQ, article, removing the guesswork before they cite you.
ReadHow to add FAQ schema for AI answers
A visible FAQ plus matching FAQPage structured data gives AI engines clean question-answer pairs they can lift directly. Here's how.
ReadWhat is GEO (Generative Engine Optimization)?
GEO is the practice of influencing what generative AI models say about you across their outputs, the umbrella term over AEO.
ReadDoes ChatGPT read JavaScript on my site?
Mostly no. AI crawlers typically fetch raw HTML and don't execute JavaScript, so client-rendered content can be invisible to them.
ReadHow to write an llms.txt file (with example)
llms.txt is a plain-text file that tells AI tools what your site is and where the important content lives. Here's the format and a working example.
ReadAEO vs SEO vs GEO: what's the difference?
SEO ranks links, AEO wins the answer, and GEO is the umbrella for influencing generative AI output. Here's how they relate, and overlap.
ReadWhy isn't my business recommended by ChatGPT?
If ChatGPT never names your business, it's usually one of three things: it can't read your site, doesn't trust it, or has no evidence you're a leader.
ReadWhat is Answer Engine Optimization (AEO)?
AEO is the practice of making your site easy for AI answer engines like ChatGPT, Gemini and Perplexity to read, understand and cite.
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