Definition
Answer Engine OptimizationAEO
Answer Engine Optimization (AEO) is the practice of structuring a website so AI answer engines can read it, understand it, and cite it when they answer a question, optimizing to *be the answer* rather than to rank in a list of links.
AEO covers crawlability, content rendered in raw HTML, structured data, answer-shaped content (a direct lead answer and a real FAQ), and verifiable trust signals. Full guide: what is AEO.
What is AEO in simple terms?
AEO is making your website easy for AI assistants to read and quote, so that when someone asks ChatGPT, Gemini or Perplexity a question in your category, your business is part of the answer.