Definition
Generative Engine OptimizationGEO
Generative Engine Optimization (GEO) is the practice of influencing what generative AI models say about you across all of their outputs, how you're described, recommended and ranked anywhere a model generates text. It's the broader umbrella over AEO.
Where AEO is answer-focused, GEO adds reputation across the wider web that models are trained on and retrieve from. Full guide: what is GEO.
Is GEO different from AEO?
They overlap heavily. AEO focuses on being the cited answer in AI answer engines; GEO is the broader practice of shaping all generative AI output about you, including reputation across the web.